Steinway-Welte
Piano Player
The Instrument of the Immortals
The slogan was originally invented by
Raymond Rubicam in 1919, who
referred to the long-lasting history of Steinway pianos.
Nevertheless, the "immortality" theme is analysed
here, since the slogan gets reinterpreted by its
context.
The first recording
piano ever invented
the Welte Mignon re-
mains unchallenged as
the world's greatest in-
strument of reproduction
Renderings by
Grieg,
Paderewski,
Busoni,
Pachmann,
Josef Hofmann,
Hambourg,
Leonard Borwick,
Fanny Davies, etc.
Steinway & Sons
Steinway Hall 15 & 17 Lower
Seymour St., London W.I
Branches and Agencies throughout the World
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particulars