The Instrument of the Immortals
The slogan was originally invented by
Raymond Rubicam in 1919, who
referred to the long-lasting history of Steinway pianos
(Julian Watkins, *The 100 Greatest Advertisements 1852–1958*,
p. 45).
Nevertheless, the "immortality" theme is analysed
here, since the slogan gets reinterpreted by its
context.
Steinway
Welte
Grand
Steinway grand piano with an oval portrait photograph of Paderewski
The Welte-Mignon, which
reproduces absolutely the
Artists' original renderings,
retains its position amongst
the World's foremost and
greatest reproducing instru-
ments.
The Steinway
Welte is
made also as a self-contained
upright piano. Welte cabi-
nets when desired can be
supplied separately for at-
tachment to any pianoforte.
Renderings
by:
Paderewski,
Pachmann,
Busoni,
Josef Hofmann,
Mark Hambourg,
Pouish-noff,
Fanny Davies,
d'Al-bert,
Bloomfield-Zeisler,
Carreño,
Debussy,
Doh-nányi,
Grieg,
Grünfeld,
Lamond,
Leschetizky,
Lhevinne,
Pugno,
Saint-Saens,
Samaroff,
Sapellni-koff,
Scharwenka,
Schelling,
Strauss,
Schumann, etc.
Until the Welte-Mignon
made its appearance all the
piano-playing 'instruments
aimed at making the interpretation
of a piece of music mechanically
correct;
the Welte-Mignon
caught the great masters in the act of
playing, and
fixed their style for ever.
Steinway & Sons
Steinway Hall
15 & 17, Lower Seymour Street,
London, S.W.1
Steinway & Sons
and their Agents make it conveniently possible for
music lovers to own a Steinway. Pianos
of other makes taken in exchange. Write for particulars.
Branches and Agencies throughout the World.