The Amazing New Welte-Mignon Musicalle

Welte Mignon Corporation · Ad in "Music Trade Review", November 10, 1928

Woman sitting in front of a device with buttons. In the background a Welte grand. Remember that you can select unlimited pro- gram groups for the Musicalle from the in- comparable WELTE- MIGNON Library of over three thousand Master Recordings . . . clas- sical music, modern music, orchestral music, ballets and dance ... a program to suit every mood and occasion. The Amazing New WELTE-MIGNON Musicalle makes possible for the first time an hour of uninter- rupted music by the great pianists of the world . . At the touch of a button . . . without moving from your chair . . TURN BACK the calendar twenty-four years . . . From the House of Welte came the announcement in 1904 of an instrument which exactly reproduced the play- ing of the master pianists. . . . Today—twenty-four years later—the WELTE- MIGNON Corporation announces the second truly great and significant step in the progress of musical reproduction . . . the WELTE- MIGNON Musicalle. . . . A woman relaxes in the soft depths of her favorite chair . . . On the table by her side rests a small tablet with eight ivory but- tons . . . She presses one . . . From her superb piano, a WELTE-MIGNON, flow the magic strains of a Chopin Nocturne . . . Paderewski is playing . . . Silence for a mo- ment . . . the silence of appreciation . . . She touches another button, choosing at ran- dom . . . Josef Hofmann—playing Mendels- sohn's "Rondo Capriccioso." In modern mood she turns to Gershwin. . . "The Rhap- sody in Blue" . . . For an hour or more, she revels in the world's great piano music . . . never moving from her chair . . . . . . . This is the new WELTE-MIGNON Musicalle. . . . . . . Such simplicity of operation has never before been achieved in musical reproduction. Every annoying interruption is banished . . . no dials to turn . . . no rerolling . . . no changing of records. The Musicalle is a cabinet containing eight records and the silent mechanism for control- ling them. It is connected with the piano by a small, easily concealed cable. A tablet, scarcely larger than a small book of verse, operates the Musicalle—resting inconspicuously on a table or stand in your library . . . your music room . . . your dining room . . . wherever you wish. Of course, there will be times when you yourself desire to play. Remember that the Musicalle leaves your piano wholly at your disposal—unaffected in appearance, action or tone. The Musicalle together with Welte-Mignon Reproducing Mechanism installed in other makes of Grand Pianos. Prices on request. A closed cabinet. The New Instrument That Immortalizes the Playing of the Masters WELTE-MIGNON CORPORATION William C. Heaton, Wholesale Sales Manager, Piano Division 665 Fifth AvenueNew York City The Musicalle is patented and controlled ex- clusively by the Welte-Mignon Corporation

How to cite

Niels Pfeffer (ed.): “The Amazing New Welte-Mignon Musicalle” (Welte Mignon Corporation, November 10, 1928). In: Welte-Mignon Advertisements Collection, https://anz.welte225.org/ad019/.