Welte's Wonder-Invention

Auto Pneumatic Action Co. · Ad in "Review of Reviews" and "Atlantic Monthly", January and February 1926

Welte'sWonder-Invention Welte's orchestrion, with three figures in Biedermeier dress Welte's Orchestrion Michael Welte The Clockmaker of Freiburg To Michael Welte, the chiming clock- maker of a dreamy hamlet in Germany, belongs the distinction of conceiving and build- ing an instrument that would reproduce the actual playing of a great pianist. Though a clock-maker by trade, Welte was given to study and invention and being called on to design a musical chime for a clock, he conceived the idea of having the chimes play a tune. On the accuracy and novelty of his chim- ing clocks, Michael Welte, in 1832, founded the firm of M. Welte & Sons, a venerable in- stitution now located at Freiburg, Germany. The years elapsed and Welte's clocks chimed the passage of the hours from man- tles in every nook of Europe, while the firm that had begun so humbly had acquired a continental prestige. In 1849, after three years of patient toil, Michael Welte brought forth his first Orches- trion, the clumsy forerunner of the marvelous Philharmonic Organs of the present day. "It was a wonder of mechanical perfection, con- taining eleven hundred pipes, that were brought to playing by thousands of small pins, representing the harmonies and melo- dies of musical compositions thus 'written' on three large wooden cylinders, that moved with a startling precision as had been thought impossible before." Many years before Edison dreamed his thrilling dream of the phonograph the fame of Welte's new invention had traveled through all Europe and soon the business of chiming clocks gave way to the making of mechanically operated musical instruments. Dukes and statesmen, musicians of low rank and high rank, came from afar to listen and marvel at Michael Welte's astounding crea- tion. The firm expanded and the business of M. Welte & Sons attained large proportions. In 1865, Emil Welte, a son of the founder, Welte's Wonder Invention came to America where success was instan- taneous. The demand for Welte's Orches- trions, coming now from two hemispheres, led, in 1872, to the removal to Freiburg, which thus became the musical shrine of Europe. Eight years later Michael Welte, the clock- maker, closed his eyes forever, leaving his sons endowed with his own inventive genius. In 1887, Emil Welte startled the world by the invention of a paper music-roll in connection with a pneumatic action, thus eliminating the bulky wooden cylinders and giving the instrument an unlimited repertoire. Portrait of Michael Welte Michael Welte Welte's workshop: Michael Welte and visitors around an orchestrion Welte's Workshop - The Mecca of Great Musicians A woman and a man sitting, listening to a Welte Grand. Welte's Dream of Living Music -- A Reality It was only natural that the artistic develop- ment of Welte Orchestrions and Philhar- monic Organs should have led the thoughts of the Weltes onward and upward to the idea of recording the playing of the musician and applying to the piano a new principle -that of reproducing the artist's playing by means of an automatic instrument. Thus was conceived Welte-Mignon* (pro- nounced Well-tee Meen-yon) or "Little Welte," as it was designated to distinguish it from the large instruments on which the Welte reputation and business had been established. Thus M. Welte & Sons were the origina- tors of the idea of reproducing the playing of pianists, and were granted the original, basic patents on reproducing mechanisms now em- ployed in the Welte-Mignon* Reproducing Action manufactured by the Auto Pneumatic Action Company, under a license granting the unrestricted use of these patents in manu- facturing reproducing actions for the piano industry. Perfect Reproduction – The Secret of Welte Mignon* The Welte-Mignon* method of recording a player's performance is photographic. Through this secret photographic process - possessed only by Welte-Mignon,* available only to Welte-Mignon* - the artist's play- ing is actually photographed – his tempo, his speaking notes, his dynamics, those subtle things that infuse an artist's very soul into his playing. These photographs show precisely the pres- sure with which the artist strikes the keys, whether ever so lightly-pianissimo-or with the vigor of fortissimo. And this photo- graphic record is so perfect–so identically the physical impression of the master's per- formance, that he is never called upon to edit or arrange the recording. Thus, editing the recording of a great pianist is not necessary with Welte-Mignon* and only with Welte- Mignon* is it not necessary. Herein lies the vast difference between Welte-Mignon* recordings of great pianists and those of all other reproducing mechan- isms. The World's Greatest Pianists record for Welte-Mignon* Many musicians and masters whose names gleam like stars in the firmament of music have paid glowing tribute to Welte-Mig- non.* From every corner of the world come musicians to inscribe their matchless art on the imperishable pages of Welte-Mignon's* ever-growing library of music. De Pach- mann, Paderewski, Bloomfield-Zeisler, Levy, Singer, Pouishnoff, Gieseking, Liebling, Saar and Boguslawski are but *Licensed under original Welte-Mignon patents a few of the great artists whose playing you may hear on Welte-Mignon.* The famed Welte-Mignon* Library of in- terpreted music is without a doubt the most comprehensive in the world of music, con- taining more than two thousand selections, embracing practically every musical compo- sition through which the master composers of the past two centuries have immortalized themselves. Semi-transparent pianist sitting at an opened Welte Grand. phantom hands of the Masters on your keyboard Welte Mignon Puts the Phantom- Hands of the Masters on your keyboard Welte-Mignon* brings you living music. Welte-Mignon* makes hu- man the mechanical reproduction of music. It supplies the soul and the personality which the individual art- ist puts into his playing. No one sits at the piano. Only the phantomhands of the masters touch the keys -and you listen to the music as masters play it-rhythm, tone, col- or, quality, individuality. Just lis- ten! You will be amazed and con- vinced because the spirit of Michael Welte, the chiming clock-maker of Freiburg lives in every Welte- Mignon Reproducing Action. Welte Mignon* The Reproducing Piano With the Welte-Mignon* Re- producing Piano-i.e., any piano *Licensed under original Welte-Mignon patents equipped with the marvelous Welte- Mignon Licensee Action - a selec- tion is played for you with all the skill, warmth and color, and all the delicate shades of tone as though the pianist were seated at your piano in person. In this respect the Welte- Mignon Reproducing Piano stands supreme. It has no peer. It is per- fection. 112 reasons why you should select a piano equipped with the Welte Mignon* Reproducing Action, Select a Welte-Mignon* Repro- ducing Piano first of all because it embodies the genius of Michael Welte, and then, again, select it be- cause 112 of America's most promi- nent piano manufacturers have se- lected Welte-Mignon* as the only reproducing action for their piano. This fact in itself is ample testimony of the greatness of Welte-Mignon.* Auto Pneumatic Action Co. W.C. Heaton, Pres. 653 West 51st St., New York Welte-Mignon (Licensee) The Master's Fingers on your piano. Portraits of pianists. Framed vignette: a hand at a piano keyboard

How to cite

Niels Pfeffer (ed.): “Welte's Wonder-Invention” (Auto Pneumatic Action Co., January and February 1926). In: Welte-Mignon Advertisements Collection, https://anz.welte225.org/ad033/.