A Great Musical Invention. "Steinway-Welte."

Nicholson & Co., Sydney · Ad in "The Sydney Morning Herald", "Evening News", "The Star", "The Daily Telegraph", "Sunday Times" and "Sunday Sun", July 24 and 25, 1909

A GREAT MUSICAL INVENTION. “STEINWAY-WELTE.” After Many Inventions and Many Failures— A PERFECT INSTRUMENT. An Instrument of Reproduction. Exact and individual renderings of Classi- cal Music played by the World's greatest Pianists. “STEINWAY-WELTE” consists of an Upright Pianoforte, with a pneumatic attachment which is actuated by electricity instead of foot power. This attachment represents the highest possible development of the pneumatic piano-player, inasmuch as it furnishes a reproduction of the actual interpretation placed upon the written score of a great composer by the great modern executant. In the words of a well-known musician, “It is a photo- graph.” OPERATION. After the insertion of the perforated roll, a button is pressed, which starts the motor; the tempo lever is set to the mark which represents the exact time at which the artist played. Every piece rendered with distinction, for over 100 Artists of renown have played for this instrument. It immortalises a single performance so that the touch of a Pianist who has even now passed away may be handed down to remote posterity. The regret of Musicians must ever be that this great invention was not brought out in 1809 instead of 1909. Opinions of the World's Famous Musicians: “My ADMIRATION of the greatest invention, which bears the name of ‘STEINWAY-WELTE,’ is unlimited. In my opinion it is the most amazing of all inventions which have hitherto been made in the field of Musical Instruments, and its name will become known and create the greatest sensation throughout the world.—TERESA CARRENNO.” “I had heard a great deal about the ‘STEINWAY-WELTE,’ and am more than delighted after having heard it played. What I found most astonishing was the perfect reproduction of touch, even to the finest shadings. In short, the ‘STEIN- WAY-WELTE’ is not only human, but super-human.—MARK HAMBURG.” Testimonies by other famous Musicians may be seen on application. The “STEINWAY-WELTE” may also be used as an ordinary piano at immediate notice. This INSTRUMENT is for you to SEE and HEAR. Public cordially invited to daily recitals. SOLE AGENTS:— NICHOLSON AND COMPANY, LTD., PALATIAL MUSIC WAREHOUSE, 342 GEORGE-STREET, SYDNEY.

How to cite

Niels Pfeffer (ed.): “A Great Musical Invention. "Steinway-Welte."” (Nicholson & Co., Sydney, July 24 and 25, 1909). In: Welte-Mignon Advertisements Collection, https://anz.welte225.org/ad130/.